Category: Concepts


Brain Building 101.1 – Instant Gratification… Beware the POWER of DOPAMINE

If you have kept up to date with the latest brain science (or this blog) you have heard or read some things about habit formation. Habits can be trained and…

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Craig Finer

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Brain Building 101. Be your own ‘Neuro-Achitect’

Our brains are constantly changing. Neuroscientists call it synaptic growth and pruning (yes…just like plants). Brains undergo a constant process of adapting that features the creation of new connections (synapses)…

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Craig Finer

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Memes and Genes….Different, but the same!

Memes vs Genes…Different, but the same! Memes are a lot more than funny GIF’s on the internet.  In reality, both memes and genes are information carriers and agents for change…

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Craig Finer

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